VinDrives

Revolutionizing Automotive Marketing with DealerCMO

About VinDrives

In a highly competitive automotive industry, achieving sales goals and optimizing marketing returns are constant challenges. DealerCMO, a trailblazing automotive marketing firm, has pioneered a unique approach to empower dealerships.

Their mission? To help clients sell more cars, reduce the cost per sale, and achieve scalable success. What sets DealerCMO apart is its unwavering commitment to not just meet, but exceed sales objectives for new and pre-owned vehicles. This commitment drives the creation of meticulously crafted strategies that are not just ambitious but also accountable at every step of the way.

The Challenge

The automotive industry is constantly evolving, and traditional marketing methods often fall short of delivering the desired results. DealerCMO recognized several challenges faced by dealerships and aimed to address them head-on:

Data-Driven
Strategy:

Crafting strategies based on dealers' sales goals and backed by data from diverse platforms, including Cars.com, CarFax, CarGurus, and others, posed a significant challenge.

Shift from Traditional Marketing:

Helping dealerships transition away from traditional Paid Search Campaigns, which often lead to high spending on social media clicks without the desired conversion rates.tv

Integration
Complexity:

Seamlessly integrating with dealers' Pricing Tools, Customer Relationship Management (CRM) systems, and Inventory Databases to enhance data accuracy and efficiency.

Marketing Accountability:

Integral to our Continuous Delivery (CD) strategy, it automated the deployment process, ensuring a streamlined and error-free delivery of updates to our application.

The AppEvolve Solution

To tackle these multifaceted challenges, DealerCMO partnered with AppEvolve to create a cutting-edge web platform. This platform would serve as the nucleus of their data-driven marketing revolution. AppEvolve identified and addressed the following technical requirements:

AWS Stack

1. Scalable and Resilient Web Application (AWS):

Leveraging Amazon Web Services (AWS) infrastructure to build a robust and scalable web application with resiliency, cost optimization, comprehensive logging, alerts, and monitoring, including health checks.

2. Responsive Progressive Web Application Development:

Implementing a responsive and progressive web application using technologies like NodeJS and ReactJS. This ensured optimal performance on mobile browsers with low latency.

3. Analytic Dashboards with Multi-Tenant Logins:

Creating intuitive analytic dashboards accessible through multi-tenant logins. These dashboards offer real-time insights and are developed using the technologies mentioned above.

4. Data Consolidation from Various Sources:

Consolidating data from diverse feed sources, including various databases, APIs, FTP, and other platforms, to provide a unified view for dealerships.

5. Streamlined Onboarding Process:

Developing a streamlined onboarding process for new customers and data sources, ensuring ease of integration into the platform.

6. AWS Analytical Services for Data Insights:

Utilizing AWS analytical services to gain actionable insights from the collected data and displaying these insights on the dashboard.

Outcome

The collaboration between DealerCMO and AppEvolve resulted in the creation of a transformative platform that revolutionized automotive marketing. The DealerCMO platform empowers dealerships with data-driven strategies that not only meet but consistently exceed sales objectives.

With the new platform in place, dealerships gain access to superior data insights, enabling them to make informed decisions and optimize marketing spend. The integration with pricing tools, CRMs, and inventory databases enhances efficiency and accuracy in managing inventory and customer relationships.

DealerCMO's innovative approach has paved the way for the automotive industry to embrace accountable and data-driven marketing practices. The platform is poised to reshape the way dealerships allocate their marketing dollars, ensuring a brighter and more successful future in automotive sales. This partnership exemplifies how innovation and collaboration can lead to transformative change in a competitive industry.

Proposed Solution / AWS Architecture

1. S3
a.k.a Simple Storage Service is a storage service to store any static assets. Assets like images, javascripts, CSS and even HTMLs. It can also be used to host frontend applications. This service is used to store the React powered web applications by uploading its built assets. This is also where the backend static assets is stored.
2. Cloudfront
CloudFront is a global content delivery network (CDN). It securely caches and delivers video content from AWS Elemental to end users, reducing latency and ensuring a smooth viewing experience. It scales dynamically and integrates seamlessly with other AWS services for optimized video delivery. This service hosts the web application with S3 as its source. Using Cloudfront in front of S3 potentially improves the performance of the web application.
3. EKS:
Creating intuitive analytic dashboa.k.a Elastic Kubernetes Service is a managed Kubernetes service to run Kubernetes in the AWS. This service is used to host and deploy the backend services/technologies via containers. We also use this as cron for scheduled jobs on scraping 3rd party source contentsards accessible through multi-tenant logins. These dashboards offer real-time insights and are developed using the technologies mentioned above.
4. RDS:
a.k.a Relational Database Service is a database service by AWS. This service is where the backend connects to store the data.
5. ACM:
a.k.a AWS Certificate Manager. This service is used to provide SSL Certificates to be integrated on Cloudfront and EKS Ingress Load Balancer.
6. Lambda:
the serverless computing popularized by AWS. It enables developers to run code w/o the need of managing servers. We used Lambda for API calls integrated w/ Cognito for any user and authentication related features.
7. Cognito
This service is for authentication and authorization
4. API Gateway
This service provides centralized handling of API communication. It is connected to the Lambda.

Architecture Diagram

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